Chrysler brand named ‘Top Popular Brand’ in Vehicle Satisfaction Awards

·        2011 Jeep Grand Cherokee wins in ‘Premium Mid-size SUV’ category.

·        Chrysler Town & Country tops ‘Minivan’ category.

The Chrysler brand has been named the “Top Popular Brand” in AutoPacific’s 15th annual Vehicle Satisfaction Awards, said Jay Egolf at Egolf Motors in Hendersonville, NC.

In addition, two Chrysler Group vehicles, the new 2011 Chrysler Town & Country and the all-new 2011 Jeep® Grand Cherokee, won top honors in their categories in the annual survey of customer satisfaction. Town & Country won in the “Minivan” category and Grand Cherokee topped the “Premium Mid-size SUV” category.

AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle. This study by the Southern California-based automotive research firm summarizes the results of more than 68,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes, performing well in 48 separate categories that objectively measures the ownership experience,” George Peterson, president of AutoPacific, said. “The new Chrysler Town & Country and Jeep Grand Cherokee demonstrate that Chrysler’s new approach to product execution is resonating with buyers.”

For 2011, every Chrysler brand vehicle is new or significantly refreshed, resulting in beautifully crafted vehicles with new powertrains, upgraded suspensions, world-class interiors and an exhilarating driving experience.

“We are honored that the satisfaction experienced by our owners with their new Chrysler vehicle has resulted in winning the ‘Top Popular Brand’ in AutoPacific’s Vehicle Satisfaction Awards,” said (Dealership Executive/Spokesperson).

“Chrysler is passionate about building vehicles that customers are proud to own, and this award, based on owner feedback, reinforces the 2011 Chrysler lineup does just that.”

Accolades continue to mount for the Jeep brand’s premium SUV, as the Grand Cherokee received the highest spot in vehicle satisfaction for the “Premium Mid-size SUV” category.

“The AutoPacific Vehicle Satisfaction Award is another important accolade for the all-new Jeep Grand Cherokee, and the 30th award the vehicle has captured,” (Dealership Executive/Spokesperson) said.

“We are delighted that consumers, as well as influential opinion leaders, are recognizing Grand Cherokee’s exceptional blend of on-road refinement, legendary real-world capability, craftsmanship, premium design, safety, efficiency and value.”